What is social media advertising?

Social media advertising, or social media targeting, are advertisements served to users on social media platforms. Social networks utilize user information to serve highly relevant advertisements based on interactions within a specific platform.

What is social advertising in simple words?

Social advertising is advertising that relies on social information or networks in generating, targeting, and delivering marketing communications. … Social advertising can be part of a broader social media marketing strategy designed to connect with consumers.

How is social media used in advertising?

With a built-in audience, social media provides amazing potential for boosting brand awareness. … Because of its amazing ability to target specific groups of people using powerful data and algorithms, social media is the perfect tool for segmenting markets so advertisers can actually reach the right people.