What is the purpose of pioneering advertising?

Pioneer advertising is the name given to the advertising campaign to launch a brand new product category. The purpose of pioneer advertising is to inform consumers what the product is, where it can be found, and how they can benefit from it.

What is the main purpose of advertising a product?

The purpose of advertising is to inform the consumers about their product and convince customers that a company’s services or products are the best, enhance the image of the company, point out and create a need for products or services, demonstrate new uses for established products, announce new products and programs, …

What is a pioneering product?

A pioneer product is here defined as one which incorporates a major innovation. Its market is therefore, at the outset, ill-defined, since potential applications cannot be foreseen with precision.

What is Pioneer advertising with example?

Example: examples of pioneer advertising would be advertising features of mobile phones when a new model of phone is introduced in the market with new features, Philips advertising of new Kerashine hair product fall under the category of Pioneer advertising.